Best ways to promote listings on Amazon
Amazon Listing Optimization
How do you make the customer notice your listing and consider purchasing your product on Amazon? Relevant keywords, titles and pictures are important for your listing optimization
Ecommerce shoppers, particularly on Amazon, make a decision within just seconds on whether they want to further engage with a detail page or go back to search results.
How do you pass this initial hurdle so that a customer goes below the fold and seriously considers purchasing your product?
Find Relevant Keywords
Amazon will consider the keywords in the product title when ranking listings. You have 500 characters for the product and while we advise that you include as many keywords as possible to ensure the product is visible, make sure the product title is clear to read. Amazon recommends including the brand description, material, product line, color, size and quantity in this field.
Competitor research is necessary when you want to find out what keywords work for your niche. Reverse ASIN search is one good strategy to use when you want to know which keywords generate the most sales for that ASIN. Amazon Keyword Research Tools like Sellics and Keywordinspector can help with that.
Find High-Volume Keywords
You can use an Amazon related keyword planner like Merchantwords to find high-volume keywords that are related to your products. You can then use these keywords in your listing.
Unlike Google, Amazon doesn’t require a large number of keywords for more traffic. Instead of repeating the keywords, use as many related keywords as you can.
Bullets are your elevator pitch
Make sure to hit all of the key areas that customers need answered before they have to scroll below the fold on desktop or to additional sections on mobile. Mention key facts like if there is a warranty or customer service available to troubleshoot issues. Also avoid having bullets that are more than a few lines long since most customers are skimming this section.
Pictures are important
Your main photo should clearly show what the product is before zooming/panning in. Additional photos should provide additional angles of the product, and if relevant lifestyle imagery. It is also probably worthwhile having one image of the ‘back of the box’ showing ingredients, instructions, etc.
