Whether you are just starting out or you’ve had an Amazon business for years, every Amazon business owner wants one thing: to increase sales
We’ve taken 7 of the best strategies to promote Amazon listings and drive more sales:
1. Carry Out Competitor Analysis
In any business, the first step to increasing sales is to understand your competition. Competitor analysis should ideally be carried out before you list your products on Amazon, but can also be conducted at any time. For Amazon listings, the easiest way to conduct competitor analysis is to check out your competitor’s pages.
2. Win the Buy Box
Another way to increase your Amazon sales is to win the coveted Amazon Buy Box. Located on the right side of the product page, this buy box significantly increases the chance that customers will buy your products over others.
Amazon selects sellers eligible for the buy box from sellers who sell the same products. The criteria for selection include price, availability, shipping options as the overall performance of the seller.
3. Practice Good Amazon ONPAGE Optimization
Amazon will consider the keywords in the product title when ranking listings. You have 500 characters for the product and while we advise that you include as many keywords as possible to ensure the product is visible, make sure the product title is clear to read. Amazon recommends including the brand description, material, product line, colour, size and quantity in this field.
4. Get Feedback and Reviews
Considering that about 88% of consumers say that they trust online reviews as much as personal conditions, you can’t afford to ignore feedback and reviews. So, what can you do to get them? Email follow-up.
Sellers are allowed to send follow up emails to customers related to a specific order, and there are several automated services available that can help you manage this process.
5. Amazon Sponsored Ads
Amazon has a robust ad platform that allows you to market your product to customers on Amazon.
Amazon Sponsored Product Ads is a PPC (pay per click) model that allows you to promote your products along search results. Using Amazon Sponsored Ads can also generate reports that let you know what people searched for and how many purchased your products. This can help you add more keywords to your listing which can generate organic traffic.
6. Use Product Promotions
Promotions including Lightning Deals are a great way to sell units at an increased velocity, ultimately leading to more reviews.
7. Drive External Traffic
While you are not allowed to promote other websites/products on Amazon, you can certainly promote your Amazon listings on other websites. Promoting your products outside of Amazon is not an easy process although it can have a great return on investment when done correctly. You can promote your products on various online blogs, YouTube, Reddit, Pinterest, Facebook, Instagram, Slickdeals, Facebook Ads and Google Adwords, and many more.
