Tips to Increase Amazon Sales
Win the Buy Box
Another way to increase your Amazon sales is to win the coveted Amazon Buy Box. Located on the right side of the product page, this buy box significantly increases the chance that customers will buy your products over others.
Amazon selects sellers eligible for the buy box from sellers who sell the same products. The criteria for selection include price, availability, shipping options as the overall performance of the seller.
Since Amazon is a marketplace, you may very well be competing against other third parties to ‘win the buy box’. There are several repricing tools available on the market, and Amazon recently released the ‘Automate Pricing’ tool on Seller Central to help you automate pricing decisions.
For example, you can set a rule to “beat the lowest Fulfilled by Amazon price by $0.10”. Ensuring you are winning the buy box regularly, and/or being alerted when you are losing the buy box, is essential to growing your Amazon business.