Amazon clarifies its policy on rebates, coupons and other incentives offered outside the platform
Amazon is cracking down on sellers who engage in practices that violate its Seller Code of Conduct, including the use of two-step URLs, funnels, and treasure hunts, reports Ecommercebytes.
Official announcement on Seller Central says that driving customer discovery and conversion through rebates, coupons, and other marketing incentives offered outside Amazon violates Seller Code of Conduct.
“A service by any name that’s intended to artificially boost search ranking or portray a discounted sale as full-price, is a violation,” Amazon stated.
Amazon specifically pointed out that any artificial manipulation to boost products’ search ranking is also considered as a violation, including “two-step URLs”, “super URLs”, “funnels”, “treasure hunts”, “search-find-buy”. Sellers who may not have understood this policy previously should end these practices immediately, or face the consequences.
More Amazon news
Amazon is launching a new marketplace in the Netherlands
Amazon opens Netherlands marketplace to sellers Amazon has opened its Netherlands marketplace for sellers to register, as well as announcing plans to expand it later this year. Sellers are invited to register on the amazon.nl portal for a fee of €39 per...
Why Did Amazon Block Sellers From Using FedEx?
Here's Why Amazon Won't Let Third-Party Sellers Ship with FedEx Earlier this week, Amazon announced that sellers on its site will not be permitted to use FedEx for deliveries to Amazon Prime customers. The Wall Street Journal reported a “decline in...
Amazon logistics keeps growing rapidly
Amazon is already delivering half of its packages Amazon has been steadily growing its logistics operations, and it now delivers more than half of all packages in the US, according to Morgan Stanley It means Amazon, which now operates its own freighters...