Amazon clarifies its policy on rebates, coupons and other incentives offered outside the platform
Amazon is cracking down on sellers who engage in practices that violate its Seller Code of Conduct, including the use of two-step URLs, funnels, and treasure hunts, reports Ecommercebytes.
Official announcement on Seller Central says that driving customer discovery and conversion through rebates, coupons, and other marketing incentives offered outside Amazon violates Seller Code of Conduct.
“A service by any name that’s intended to artificially boost search ranking or portray a discounted sale as full-price, is a violation,” Amazon stated.
Amazon specifically pointed out that any artificial manipulation to boost products’ search ranking is also considered as a violation, including “two-step URLs”, “super URLs”, “funnels”, “treasure hunts”, “search-find-buy”. Sellers who may not have understood this policy previously should end these practices immediately, or face the consequences.
More Amazon news
Amazon Will Impose Stricter Storage Limits in January
Amazon Wants Sellers to Optimize Warehouse Space Amazon will impose stricter storage limits on sellers who use Fulfillment by Amazon in January. The reason for the policy change is the company's push for faster delivery - specifically, transitioning Prime...
Paypal to enter Chinese market for online payments
PayPal is the first foreign company to win Chinese payments licensePayPal has become the first foreign company to acquire a payments licence in China, after buying a majority stake in GoPay. GoPay has licenses for online and mobile transactions, and...
Amazon Continues Seller Suspensions without notice
Sellers can still be suspended immediately under various circumstances If sellers violate Amazon policies and damage customer experience, they may be suspended without 30-day notice. Amazon signed a pledge on August 16 with its third-party sellers that it...
