Amazon clarifies its policy on rebates, coupons and other incentives offered outside the platform
Amazon is cracking down on sellers who engage in practices that violate its Seller Code of Conduct, including the use of two-step URLs, funnels, and treasure hunts, reports Ecommercebytes.
Official announcement on Seller Central says that driving customer discovery and conversion through rebates, coupons, and other marketing incentives offered outside Amazon violates Seller Code of Conduct.
“A service by any name that’s intended to artificially boost search ranking or portray a discounted sale as full-price, is a violation,” Amazon stated.
Amazon specifically pointed out that any artificial manipulation to boost products’ search ranking is also considered as a violation, including “two-step URLs”, “super URLs”, “funnels”, “treasure hunts”, “search-find-buy”. Sellers who may not have understood this policy previously should end these practices immediately, or face the consequences.
More Amazon news
Amazon is coming to Israel
Amazon to Launch in Israel in September Amazon has set its launch in Israel for September. Israeli Amazon retailers received notice of the planned launch earlier this week. Amazon is set to release a large campaign to increase awareness among Israelis,...
Amazon updates suspension policy for third-party sellers
New seller terms worldwide after German antitrust action Amazon made sweeping changes to its suspension policy for third-party sellers this week, following an intervention by Germany’s Federal Cartel Office. As part of a settlement it reached with German...
Amazon satellite project is a ”$100 billion opportunity”
Amazon plans to launch thousands of Internet satellites Amazon is looking to expand its empire and Morgan Stanley believes Jeff Bezos’ ambitious satellite internet plan may become one of its most lucrative businesses. Called Project Kuiper, Amazon aims to...
