Amazon clarifies its policy on rebates, coupons and other incentives offered outside the platform
Amazon is cracking down on sellers who engage in practices that violate its Seller Code of Conduct, including the use of two-step URLs, funnels, and treasure hunts, reports Ecommercebytes.
Official announcement on Seller Central says that driving customer discovery and conversion through rebates, coupons, and other marketing incentives offered outside Amazon violates Seller Code of Conduct.
“A service by any name that’s intended to artificially boost search ranking or portray a discounted sale as full-price, is a violation,” Amazon stated.
Amazon specifically pointed out that any artificial manipulation to boost products’ search ranking is also considered as a violation, including “two-step URLs”, “super URLs”, “funnels”, “treasure hunts”, “search-find-buy”. Sellers who may not have understood this policy previously should end these practices immediately, or face the consequences.
More Amazon news
Going out of stock on Amazon
Amazon inventory management Going out of stock Effective inventory management is one of the core principles of Amazon FBA program. Neglecting it will surely cause a number of issues. Going out of stock will make your listing disappear from search results, resulting in...
Free tools for Amazon sellers
1. AMZFinder AMZ Finder – This powerful review management tool is a must-have for the serious Amazon FBA seller. It offers a free auto-email plan for FBA sellers, anyone can have 500 free emails per month. The review management tool helps users to quickly and easily...
Alibaba Launches A Voice Assistant
Can it surpass Duplex by Google? According to Innovation Enterprise, Alibaba impressed delegates with its AI customer service voice assistant which handle calls for its logistics company Cainiao, during a presentation at the 2018 Neural Information Processing Systems...
