Amazon clarifies its policy on rebates, coupons and other incentives offered outside the platform
Amazon is cracking down on sellers who engage in practices that violate its Seller Code of Conduct, including the use of two-step URLs, funnels, and treasure hunts, reports Ecommercebytes.
Official announcement on Seller Central says that driving customer discovery and conversion through rebates, coupons, and other marketing incentives offered outside Amazon violates Seller Code of Conduct.
“A service by any name that’s intended to artificially boost search ranking or portray a discounted sale as full-price, is a violation,” Amazon stated.
Amazon specifically pointed out that any artificial manipulation to boost products’ search ranking is also considered as a violation, including “two-step URLs”, “super URLs”, “funnels”, “treasure hunts”, “search-find-buy”. Sellers who may not have understood this policy previously should end these practices immediately, or face the consequences.
More Amazon news
Amazon Appeals for FBA Sellers: What Not to Do (Part 1)
Common mistakes reviewed by former Amazon technical account manager It’s every Amazon FBA sellers’ worst nightmare: the account suspension email. What you do the moment you get that email could determine whether you get reinstated or banned. AmazonSellerLawyer...
Germany launches antitrust probe into Amazon
Amazon investigated for 'abuse' by German antitrust authorities. German regulatory officials have launched an investigation to find out whether Amazon’s business practices toward sellers in its marketplace are unfair. Bundeskartellamt, Germany’s Federal Cartel Office,...
Amazon new storage requirements and fees.
In September Amazon introduced new long-term storage fee (LTSF) schedule, with fees being charged monthly instead of twice a year. That, combined with Amazon’s new storage limits, means that sellers using the FBA program need to be paying more attention than ever to...
