Brand loyalty becomes less important to consumers
Marketplaces are now a starting point in 44 percent of all product searches. This is more than twice the number of searches in search engines.
In 44% of all product research, marketplaces like Amazon and eBay are the starting point. They account for the largest share of search, compared to just 19% for search engines themselves. These are findings published in a new report from Inriver, reports Ecommerce News Europe. The survey was conducted with 6.000 consumers across the US, the UK and Germany.
Brand loyalty seems to be less important to consumers, as marketplaces are almost 5 times more likely to be a starting point to research products than a brand’s own website.
Only 14% of respondents said they wouldn’t switch to a competitive product if their first choice was unavailable.
Consistent content necessary
Not only unavailability is a factor here, more than two-thirds (69%) of shoppers decide against buying products with poor descriptions. Up to 83% of shoppers said that product information is an important factor in their purchasing decisions.
At least 45% of those surveyed feel frustrated when they encounter bad product information and 82% of shoppers will look at multiple locations for information on a product. These findings indicate that it is important for online stores to optimize their product information and make sure that this content is consistent across channels.
More Amazon news
US considers putting Amazon overseas websites on counterfeit blacklist
Trump administration considers putting Amazon on “Notorious Markets” list Trump administration is considering putting some of Amazon overseas websites on a list of global marketplaces known for counterfeit goods, reports The Wall Street Journal, citing people familiar...
China insists on the removal of existing US tariffs
US-China Trade Deal Beijing’s top priority in the trade deal with the United States is the removal of existing tariffs on Chinese goods “Sources with direct knowledge of the trade talks told the Global Times on Saturday that the U.S. must remove existing...
Amazon is going to need a lot of robots
Amazon wants to ship you anything in 30 minutes Analysts predict that Amazon will try to add robots and automation to its entire operation. It is inevitable given Amazon's focus on efficiency and pleasing customers. Amazon is burning through billions to...