Almost half of the shoppers have access to Prime
Amazon is going nowhere it seems. Despite the competition, UK shoppers are routinely turning to Amazon for their shopping needs, with almost half using a Prime membership.
According to the research conducted by Mintel, almost 90% of shoppers in the UK use Amazon, reports Amazonadviser.com. Most people will use the site once a month, although won’t necessarily buy anything in that time — it’s not surprising to hear that people like to browse. However, almost a fifth of people will shop weekly through the site.
Out of the almost 90% of shoppers, 40% have access to a Prime membership account.
The growth of Amazon is something that many businesses will want to take note about. What initially started as a way to sell books has become a major part in buying and selling all types of items. And the growth continues, with Prime now offering access to the likes of a video subscription, Audible, Twitch, free shipping, and much more.
It’s not the Prime benefits that keep people returning to the site, though. While some of it is brand loyalty, 51% assume that the site will have the lowest prices. Even though it doesn’t necessarily offer the lowest prices, the assumption is there to get people to look.
And then 40% of the shoppers say that they believe the site supports the independent retailers.
“Amazon is a phenomenon of 21st century retail. In a little over 20 years, it has grown to be a retailer that nearly all consumers use. It has achieved this through a relentless focus on customer-facing investment and innovation,” said Nick Carroll, Mintel’s associate director of retail.
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