CES 2019: Amazon vs Google
Amazon and Google showed at CES 2019 that they’re going to be in every aspect of our lives.
Products that are in cars, home appliances, TVs, alarm clocks and more all have Amazon Alexa and/or Google Assistant built-in.
At CES 2019, the competition between Amazon and Google was brought to a boil, as both companies launched dozens of products that will bring Amazon Alexa and Google Assistant into nearly every aspect of our lives, reports CNBC.
That’s because their smart assistants, the ones you can control by voice, are being built into almost every category of new product that was introduced at CES, from TVs to ovens — even lawnmowers and a toilet.
According to Google, more than 1 billion devices will have Google Assistant built-in. Amazon said it has now sold more than 100 million Alexa devices.
For consumers, this means that as you shop for new products in the coming years, whether it’s a car or TV or a home appliance, you’ll probably see Alexa or Google built-in, even if you don’t necessarily want to use it.
And this means that Amazon and Google are becoming nearly omnipresent, whether you want them to be or not. Since Alexa and Google Assistant learn from what you ask of them, that means Amazon and Google will be able to learn more than ever about you and your habits. And for them, that’s big business. It gives Amazon the ability to gather data on your purchasing habits and recommend more items you’re likely to buy. And Google will learn more about you for its targeted advertising business.
