Amazon entices brands to drive more traffic to their listings with Brand Referral Bonus program
Amazon has launched a Brand Referral Bonus program to reward brands for driving sales on its marketplace. It gives participating brands an average 10% credit on sales resulting from their off-Amazon marketing efforts.
The initiative will see participants earn credit to be redeemed against referral fees, currently hovering at around 15%.
Brands earn the bonus – in the form of a credit on their referral fees – on purchases that occur within 14 days of a customer clicking on an ad, reports ecommercebytes.com.
Specific bonuses vary dependent on the product category, with a maximum of 30% on offer for Amazon device accessories (which carry a referral fee of 45.9%), dropping to 5% for consumer electronics (which have a referral fee of 7.14%), writes The Drum.
The Brand Referral Bonus is available to brands that sell in Amazon’s US store and are enrolled in Amazon Brand Registry. The bonus is only applicable to sales on a brands’ own products.
To join the Brand Referral Bonus program, click here.
More Amazon news
Amazon’s share of the US e-commerce market is expected to surpass 50%
There will be an influx of new sellers on Amazon Amazon will continue to dominate the e-commerce space. After the pandemic struck, the company’s revenue jumped 40% compared to the previous year, reaching $88.9 billion. The COVID-19 pandemic has affected every person...
Amazon paves way for third-party delivery
Amazon will probably have its own airline soon Amazon’s aircraft fleet is going to double in size in the coming months, potentially expanding into an airline and hauling third-party shipments. Amazon’s air cargo fleet is a critical part of the company’s strategy to...
Meet Andy Jassy, the next CEO of Amazon
Who is Andy Jassy, Jeff Bezos’ successor? The decision to name Andy Jassy as the new Amazon CEO completes the shift from a retailer to a tech company in the key areas, including cloud and artificial intelligence Jeff Bezos has announced he will be stepping down as the...
