Amazon entices brands to drive more traffic to their listings with Brand Referral Bonus program
Amazon has launched a Brand Referral Bonus program to reward brands for driving sales on its marketplace. It gives participating brands an average 10% credit on sales resulting from their off-Amazon marketing efforts.
The initiative will see participants earn credit to be redeemed against referral fees, currently hovering at around 15%.
Brands earn the bonus – in the form of a credit on their referral fees – on purchases that occur within 14 days of a customer clicking on an ad, reports ecommercebytes.com.
Specific bonuses vary dependent on the product category, with a maximum of 30% on offer for Amazon device accessories (which carry a referral fee of 45.9%), dropping to 5% for consumer electronics (which have a referral fee of 7.14%), writes The Drum.
The Brand Referral Bonus is available to brands that sell in Amazon’s US store and are enrolled in Amazon Brand Registry. The bonus is only applicable to sales on a brands’ own products.
To join the Brand Referral Bonus program, click here.
More Amazon news
Amazon halts its Shipping Program
Amazon to halt third-party delivery service that competes with UPS and FedEx Amazon is taking a break from its two-year-old Amazon Shipping pilot program in the U.S.—in a move seen as potentially benefiting package giants UPS and FedEx. The company...
Amazon Pauses Merchant Loan Repayments
Amazon suspends loan repayments amid coronavirus Amazon announced that it would temporarily suspend seller loan repayments, in the prospect of declining sales during the coronavirus pandemic. Repayments under the Amazon Lending program will be paused until...
The ways to keep the Amazon business in 2020
Business on Amazon in view of the current situation Amazon sellers will need to make some drastic changes to ensure the survival of their business On March 17, Amazon announced it would freeze non-essential FBA shipments from its third-party sellers. The...
