Amazon reputation takes a plunge
Amazon is dealing with a tsunami of online buying and shipping since the pandemic lockdown started and it continues to grow. Fulfillment centers are overloaded, causing shipments losses and delivery delays.
Amazon has added more than 400,000 employees to its workforce since the beginning of the pandemic, and is now looking for 75,000 new employees throughout the country to cope with this situation.
Despite all these efforts, Amazon’s reputation among consumers continues to decline, according to new rankings from Axios/Harris 100 poll. Amazon, which stood at No. 1 the first two years of the survey (2017-2018), gradually dipped to 2, 3 and now 10.
Another recent survey from Sitecore found that 30% of consumers even feel guilty after shopping on Amazon, mainly due to environmental issues and working conditions at Amazon fulfillment centers.
But the funny thing is that a guilty conscience is not enough to stop them coming back to Amazon for price and convenience. Over 68% of those surveyed are members of Amazon Prime. 54% say they typically go to Amazon first when shopping online, before checking search engine results.
Old habits die hard.
More Amazon news
Major shutdowns in China due to new COVID outbreaks
Multiple companies in Zhejiang province have suspended operations due to COVID-19 outbreak, halting production of goods from batteries and clothing to textile dyes and plastics. Zhejiang is one of China's biggest and busiest manufacturing hubs. The local government...
Amazon is using sellers as a cash cow
Amazon collects a third of seller revenue A new study claims that Amazon makes far more from fees on its Marketplace platform than even the cash cow known as AWS, reports TechCrunch. According to the report by the Institute for Local Self-Reliance, sellers now give...
Inflation spreads to e-commerce
A recent report by Adobe shows that e-commerce is experiencing many of the same pricing pressures in the broader economy due to supply chain problems, higher shipping and labor costs. Online prices rose 1.9% in October from a year earlier and 0.9% from the previous...
