Amazon reputation takes a plunge
Amazon is dealing with a tsunami of online buying and shipping since the pandemic lockdown started and it continues to grow. Fulfillment centers are overloaded, causing shipments losses and delivery delays.
Amazon has added more than 400,000 employees to its workforce since the beginning of the pandemic, and is now looking for 75,000 new employees throughout the country to cope with this situation.
Despite all these efforts, Amazon’s reputation among consumers continues to decline, according to new rankings from Axios/Harris 100 poll. Amazon, which stood at No. 1 the first two years of the survey (2017-2018), gradually dipped to 2, 3 and now 10.
Another recent survey from Sitecore found that 30% of consumers even feel guilty after shopping on Amazon, mainly due to environmental issues and working conditions at Amazon fulfillment centers.
But the funny thing is that a guilty conscience is not enough to stop them coming back to Amazon for price and convenience. Over 68% of those surveyed are members of Amazon Prime. 54% say they typically go to Amazon first when shopping online, before checking search engine results.
Old habits die hard.
More Amazon news
Amazon Will Invest $15 Billion in Third-Party Sellers
Amazon invests in new tools to help sellers grow their businessThis year Amazon is going to invest $15 billion in new tools, services and programs designed to assist its third-party sellers.Since the start of 2019, Amazon has launched 150 tools and...
Amazon is testing a new “Top Brand” badge
What does Amazon’s “Top Brand” badge actually mean? Amazon is testing a new signifier, called “Top Brand”. But no one seems to know what, exactly, a “Top Brand” is, and Amazon won’t say. According to Business Insider, companies do not pay to receive the...
Amazon Uses a Twitter Army of Employees to Fight Criticism
Amazon 'ambassadors' defend working conditions at warehouses A group of Amazon employees known as “FC ambassadors” began tweeting again about how great it is to work at Amazon. When the ambassadors see others on social media discussing the brutal working...