Sellers can still be suspended immediately under various circumstances
If sellers violate Amazon policies and damage customer experience, they may be suspended without 30-day notice.
Amazon signed a pledge on August 16 with its third-party sellers that it would give a 30-day suspension notice before permanently removing them from the platform.
But sellers are still being suspended without notice, according to Business Insider.
Sellers whose profiles were used for illegal or fraudulent activities, whose products harmed customers, or otherwise “materially breached” the sellers’ agreement could still be removed without that 30-day notice.
The fact that Amazon is not required to give 30-day notice before suspending an account is still widely not known among sellers.
An Amazon spokesperson said sellers are “incredibly important” to Amazon and its customers.
“We have tools and services to help them grow their business, as well as policies to ensure they help us delight our customers,” the spokesperson said in a statement emailed to Business Insider. “If sellers violate our policies and damage our customer experience, we take swift action in order to protect both customers and other sellers.”
The publication also quoted Peter Kearns, a former business development manager at Amazon who now consults suspended Amazon sellers: “If they think a seller is creating a negative customer experience, they’d rather suspend and protect that customer experience rather than allow a potential bad apple.”
More Amazon news
Amazon will increase FBA fees in January 2022
Amazon hits sellers with fee increases in 2022 Amazon has announced its plans to increase FBA fees starting from January 18, 2022. The company justified the fee increases by claiming that it had doubled its US fulfillment capacity since the start of the pandemic,...
Nearly half of product searches start on Amazon and Ebay
Brand loyalty becomes less important to consumers Marketplaces are now a starting point in 44 percent of all product searches. This is more than twice the number of searches in search engines. In 44% of all product research, marketplaces like Amazon and eBay are the...
Amazon against shadowy marketing practices
Amazon clarifies its policy on rebates, coupons and other incentives offered outside the platform Amazon is cracking down on sellers who engage in practices that violate its Seller Code of Conduct, including the use of two-step URLs, funnels, and treasure hunts,...