Amazon to Launch in Israel in September
Amazon has set its launch in Israel for September. Israeli Amazon retailers received notice of the planned launch earlier this week.
Amazon is set to release a large campaign to increase awareness among Israelis, with an emphasis on the new local sellers.
According to Calcalist, Amazon will not open a dedicated website in Hebrew, at least for the time being. The company’s general preference is to avoid setting up local language websites, as they tend to double the operating costs for sellers. Even after the September launch, Israeli consumers will continue placing their orders on Amazon’s main website, and the shipping time for overseas sellers will not change. The system will begin identifying customers with an Israeli IP and boost local retailers on the searches accordingly.
Local delivery companies are getting ready for the launch as well. Delivery company Orian has set up a local logistics center per Amazon’s demands and partnered with taxi-hailing company Gett to cater to local sellers. UPS has partnered with eCommunity — which helps sellers set up shops on e-commerce websites like Amazon and eBay — to set up warehouses in Israel’s center.
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