Amazon displaces Apple as millennials’ favorite brand

Amazon is the favorite brand among millennials, according to a new survey from Moosylvania. The company ousted Apple from the number one spot, which held it for the past six years.

It’s official: Millennials love Amazon more than any other brand. That’s according to a new study from digital agency Moosylvania, which for the seventh year in a row conducted a national survey asking consumers between the ages of 19 and 39 to identify their three favorite brands, reports Business Insider.

Apple held the top spot on Moosylvania’s top 100 list for six years and is being overshadowed by Amazon for the first time, the company recently announced.

Apple landed in the second spot this year, with Nike placing in third, Walmart taking the fourth spot, and Target ranking in fifth. The survey was based on responses from 1,000 millennials. Other tech giants, Samsung and Google, placed in sixth and seventh respectively.

Millennials are defined by the Pew Research Center as referring to the generation born between 1981 and 1996.

It’s not surprising to learn that two of the world’s largest technology were among millennials’ most beloved brands.

“Technology, in particular the rapid evolution of how people communicate and interact, is another generation-shaping consideration,” Michael Dimock, president of the Pew Research Center, wrote in a report outlining the definition of the millennial generation and its successor, generation Z. “Baby boomers grew up as television expanded dramatically, changing their lifestyles and connection to the world in fundamental ways. Generation X grew up as the computer resolution was taking hold, and Millennials came of age during the internet explosion.”

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