LIVE product showcase by Amazon
Live-streaming videos can drive sales, allow a brand to interact with their customers in real time and reach more shoppers
Amazon recently launched a streaming channel Amazon Live, reports Engadget. The new channel encompasses a variety of shows that showcase products ranging from technology to household items. There are some shows with dedicated hosts, but some are run by the brands themselves.
Interaction plays a large role. You can ask hosts questions much like you would through an app like Instagram, whether you’re on the web or using the Amazon mobile app. The brands themselves, meanwhile, have access to a new (and currently iOS-only) Live Creator app to broadcast, chat and track the success of their shows.
It currently has a limited reach. Companies have to be US Professional Sellers who’ve signed up for the Amazon Brand Registry. It explicitly forbids livestreams from Hong Kong and mainland China.
On the website detailing Amazon Live, Amazon touts how live-streaming video can drive sales, allow a brand to interact with their customers in real time — including through chat during the live stream — and reach more shoppers, writes TechCrunch.
More Amazon news
Shanghai is still under lockdown. Is Guangzhou next?
A shift in China’s COVID-19 policy remains a distant prospect Shanghai is easing its two-week lockdown, but most of its businesses still are closed. The redirection of goods is becoming more difficult and expensive as cargo facilities in other Chinese cities are now...
Amazon will let sellers build independent online stores
Bloomberg reports that Amazon is working on a product that that will let retailers run independent stores. The project hasn’t been announced officially yet, but former company executives told Bloomberg, that Amazon has been working on it since late 2017 and could...
How can New Year holidays in the US and Canada affect cargo delivery dates
Customs and shipping companies working schedule during the New Year Important information for more accurate forecasting of cargo processing speed in the US and Canada during the New Year holidays. Please note that Customs and shipping companies will not work during...
