LIVE product showcase by Amazon
Live-streaming videos can drive sales, allow a brand to interact with their customers in real time and reach more shoppers
Amazon recently launched a streaming channel Amazon Live, reports Engadget. The new channel encompasses a variety of shows that showcase products ranging from technology to household items. There are some shows with dedicated hosts, but some are run by the brands themselves.
Interaction plays a large role. You can ask hosts questions much like you would through an app like Instagram, whether you’re on the web or using the Amazon mobile app. The brands themselves, meanwhile, have access to a new (and currently iOS-only) Live Creator app to broadcast, chat and track the success of their shows.
It currently has a limited reach. Companies have to be US Professional Sellers who’ve signed up for the Amazon Brand Registry. It explicitly forbids livestreams from Hong Kong and mainland China.
On the website detailing Amazon Live, Amazon touts how live-streaming video can drive sales, allow a brand to interact with their customers in real time — including through chat during the live stream — and reach more shoppers, writes TechCrunch.
More Amazon news
Walmart gaining ground against Amazon
Walmart appears to be winning more customers Less shopping is happening on Amazon, and consumers are favoring Walmart, according to a new survey. The frequency of people buying items on Amazon six times or more per month has dropped to 40% this year from...
Amazon announces Small Business Academy
Amazon educational program to help entrepreneurs succeed onlineAmazon announced Small Business Academy program to help small businesses reach more customers, build their brand, and grow sales. The initiatives include in-person seminars, community college...
Amazon will turn US cities into ghost towns
Fears of potential Amazon influence on U.S. economy As Amazon continues to grow, there are worries that the number of big box stores or superstores will diminish, ultimately turning cities in “ghost towns”. "I believe that Amazon is going to destroy the...
