LIVE product showcase by Amazon
Live-streaming videos can drive sales, allow a brand to interact with their customers in real time and reach more shoppers
Amazon recently launched a streaming channel Amazon Live, reports Engadget. The new channel encompasses a variety of shows that showcase products ranging from technology to household items. There are some shows with dedicated hosts, but some are run by the brands themselves.
Interaction plays a large role. You can ask hosts questions much like you would through an app like Instagram, whether you’re on the web or using the Amazon mobile app. The brands themselves, meanwhile, have access to a new (and currently iOS-only) Live Creator app to broadcast, chat and track the success of their shows.
It currently has a limited reach. Companies have to be US Professional Sellers who’ve signed up for the Amazon Brand Registry. It explicitly forbids livestreams from Hong Kong and mainland China.
On the website detailing Amazon Live, Amazon touts how live-streaming video can drive sales, allow a brand to interact with their customers in real time — including through chat during the live stream — and reach more shoppers, writes TechCrunch.
More Amazon news
Amazon sues “get rich quick” FBA course sellers
Amazon sues coaches for selling deceptive courses of no valueAmazon started suing people and companies for selling courses on how to make money on Amazon.Amazon filed suit against Online Secrets, Prime Global Source, Michael Gazzola, Matthew Behdjou and...
Amazon Will Impose Stricter Storage Limits in January
Amazon Wants Sellers to Optimize Warehouse Space Amazon will impose stricter storage limits on sellers who use Fulfillment by Amazon in January. The reason for the policy change is the company's push for faster delivery - specifically, transitioning Prime...
Paypal to enter Chinese market for online payments
PayPal is the first foreign company to win Chinese payments licensePayPal has become the first foreign company to acquire a payments licence in China, after buying a majority stake in GoPay. GoPay has licenses for online and mobile transactions, and...
