LIVE product showcase by Amazon
Live-streaming videos can drive sales, allow a brand to interact with their customers in real time and reach more shoppers
Amazon recently launched a streaming channel Amazon Live, reports Engadget. The new channel encompasses a variety of shows that showcase products ranging from technology to household items. There are some shows with dedicated hosts, but some are run by the brands themselves.
Interaction plays a large role. You can ask hosts questions much like you would through an app like Instagram, whether you’re on the web or using the Amazon mobile app. The brands themselves, meanwhile, have access to a new (and currently iOS-only) Live Creator app to broadcast, chat and track the success of their shows.
It currently has a limited reach. Companies have to be US Professional Sellers who’ve signed up for the Amazon Brand Registry. It explicitly forbids livestreams from Hong Kong and mainland China.
On the website detailing Amazon Live, Amazon touts how live-streaming video can drive sales, allow a brand to interact with their customers in real time — including through chat during the live stream — and reach more shoppers, writes TechCrunch.
More Amazon news
Lost or damaged inventory at Amazon FBA warehouse
How to get reimbursement for items lost in transit to Amazon FBA When you ship items to Amazon.com, you expect them to be delivered and received into your inventory with no problems, but this isn’t always the case. Items (and sometimes boxes or shipments)...
Amazon Alexa listens and transcribes everything you say
Amazon Alexa transcripts cannot be deleted You can delete voice recordings so Amazon can't listen to your conversations with Alexa anymore, but text records are a different story. Amazon doesn't need to hear your voice recordings to know what you've said....
Jeff Bezos unveils plans to send a spaceship to the moon
"It's time to go back to the moon, this time to stay" The billionaire unveiled his unmanned lunar lander Blue Moon and spoke of his hopes to send people to the moon by 2024. Jeff Bezos has announced he is going to send a spaceship to the moon, reports SKY...
