LIVE product showcase by Amazon
Live-streaming videos can drive sales, allow a brand to interact with their customers in real time and reach more shoppers
Amazon recently launched a streaming channel Amazon Live, reports Engadget. The new channel encompasses a variety of shows that showcase products ranging from technology to household items. There are some shows with dedicated hosts, but some are run by the brands themselves.
Interaction plays a large role. You can ask hosts questions much like you would through an app like Instagram, whether you’re on the web or using the Amazon mobile app. The brands themselves, meanwhile, have access to a new (and currently iOS-only) Live Creator app to broadcast, chat and track the success of their shows.
It currently has a limited reach. Companies have to be US Professional Sellers who’ve signed up for the Amazon Brand Registry. It explicitly forbids livestreams from Hong Kong and mainland China.
On the website detailing Amazon Live, Amazon touts how live-streaming video can drive sales, allow a brand to interact with their customers in real time — including through chat during the live stream — and reach more shoppers, writes TechCrunch.
More Amazon news
The reason why so many Amazon searches show you sponsored ads
First consumers, now advertisers Leave Google for Amazon. It makes sense for advertisers to go where their customers are. "Follow the money" is a catchphrase used to help lead you to where true power lies. And investors who follow the money will quickly learn...
Door to Door delivery for Amazon FBA sellers
The main logistic services for door to door delivery among Chinese forwarders are the following: Air transport 1. Express – several variants with transit times from 2 to 10 working days and prices from 4 to 8 USD per kg (to a warehouse in US),...
Amazon is offering 50 percent cheaper shipping than UPS
Amazon is going after FedEx and UPS with steep discounts as it looks to court more sellers to try its pilot shipping service that launched this year, reports CNBC. Ray Berman, an Amazon seller who was recently invited to the program, said the rates were as...
