Drunk shopping is an estimated $48 billion industry
85 percent of drunk shoppers visit and make ill-advised purchases on Amazon
Tech and business newsletter The Hustle surveyed more than 2,000 alcohol-drinking adults about their online shopping behaviour after imbibing and found that on average, shoppers spent more than $400 per year on items bought while intoxicated.
If you apply that number beyond the respondents to include America’s legal alcohol-drinkers, you get roughly $48 billion on drunken purchases every year, writes Mashable.com.
Most of that money is going to Amazon. Based on the survey, 85 percent of drunk shoppers visit and make ill-advised purchases on Amazon, followed by Ebay at 21 percent, and then Etsy at 12 percent. After drinking either beer, wine, or liquor, clothing is the most alluring (and popular) purchase.
According to The Economic Times, Clothing and shoes are the most common purchases while some also end up purchasing the software. However, the weirdest stuff people end up drunk purchasing include a full-size inflatable bouncy castle for a living room, a breast pump for a guy, tons of international flights, 200 pounds of fresh, 10-foot tall bamboo, and the list is endless.
More Amazon news
Major shutdowns in China due to new COVID outbreaks
Multiple companies in Zhejiang province have suspended operations due to COVID-19 outbreak, halting production of goods from batteries and clothing to textile dyes and plastics. Zhejiang is one of China's biggest and busiest manufacturing hubs. The local government...
Amazon is using sellers as a cash cow
Amazon collects a third of seller revenue A new study claims that Amazon makes far more from fees on its Marketplace platform than even the cash cow known as AWS, reports TechCrunch. According to the report by the Institute for Local Self-Reliance, sellers now give...
Inflation spreads to e-commerce
A recent report by Adobe shows that e-commerce is experiencing many of the same pricing pressures in the broader economy due to supply chain problems, higher shipping and labor costs. Online prices rose 1.9% in October from a year earlier and 0.9% from the previous...
