+86 15546883080 (China mainland) +852 6554 1700 (Hong Kong)  [email protected]

Drunk shopping is an estimated $48 billion industry

85 percent of drunk shoppers visit and make ill-advised purchases on Amazon

Tech and business newsletter The Hustle surveyed more than 2,000 alcohol-drinking adults about their online shopping behaviour after imbibing and found that on average, shoppers spent more than $400 per year on items bought while intoxicated.

If you apply that number beyond the respondents to include America’s legal alcohol-drinkers, you get roughly $48 billion on drunken purchases every year, writes Mashable.com.

Most of that money is going to Amazon. Based on the survey, 85 percent of drunk shoppers visit and make ill-advised purchases on Amazon, followed by Ebay at 21 percent, and then Etsy at 12 percent. After drinking either beer, wine, or liquor, clothing is the most alluring (and popular) purchase.

According to The Economic Times, Clothing and shoes are the most common purchases while some also end up purchasing the software. However, the weirdest stuff people end up drunk purchasing include a full-size inflatable bouncy castle for a living room, a breast pump for a guy, tons of international flights, 200 pounds of fresh, 10-foot tall bamboo, and the list is endless.

More Amazon news

How Amazon Rigs its “Buy Box” Algorithm

Amazon uses “Buy Box” algorithm to its own advantageFor Amazon sellers winning the “Buy Box” is everything. While Amazon says it’s a neutral arbiter, there is ample evidence that the company uses its algorithm to deliver outcomes that further its own...

read more

Walmart gaining ground against Amazon

Walmart appears to be winning more customers Less shopping is happening on Amazon, and consumers are favoring Walmart, according to a new survey. The frequency of people buying items on Amazon six times or more per month has dropped to 40% this year from...

read more

Amazon announces Small Business Academy

Amazon educational program to help entrepreneurs succeed onlineAmazon announced Small Business Academy program to help small businesses reach more customers, build their brand, and grow sales. The initiatives include in-person seminars, community college...

read more