Drunk shopping is an estimated $48 billion industry
85 percent of drunk shoppers visit and make ill-advised purchases on Amazon
Tech and business newsletter The Hustle surveyed more than 2,000 alcohol-drinking adults about their online shopping behaviour after imbibing and found that on average, shoppers spent more than $400 per year on items bought while intoxicated.
If you apply that number beyond the respondents to include America’s legal alcohol-drinkers, you get roughly $48 billion on drunken purchases every year, writes Mashable.com.
Most of that money is going to Amazon. Based on the survey, 85 percent of drunk shoppers visit and make ill-advised purchases on Amazon, followed by Ebay at 21 percent, and then Etsy at 12 percent. After drinking either beer, wine, or liquor, clothing is the most alluring (and popular) purchase.
According to The Economic Times, Clothing and shoes are the most common purchases while some also end up purchasing the software. However, the weirdest stuff people end up drunk purchasing include a full-size inflatable bouncy castle for a living room, a breast pump for a guy, tons of international flights, 200 pounds of fresh, 10-foot tall bamboo, and the list is endless.
More Amazon news
Amazon has launched a Brand Referral Bonus program
Amazon entices brands to drive more traffic to their listings with Brand Referral Bonus program Amazon has launched a Brand Referral Bonus program to reward brands for driving sales on its marketplace. It gives participating brands an average 10% credit on sales...
Boost repeat purchase rate of your Private Label product with QR-codes
Qr-code as an instrument to promote Private Label product sales Repeat purchase rate is of utmost importance in e-commerce. Startup Batch comes with a simple yet effective solution: using QR-code on a product to promote sales. Batch has raised $5 million in seed...
Facebook publishes new report on the evolution of eCommerce
Facebook report: mobile is quickly becoming the main shopping tool Facebook has published a new report which looks at how consumer habits have changed as a result of the pandemic, and the key trends that are driving the big shifts in how people find and purchase...