Consumers don’t buy on social media, new survey indicates
E-commerce entrepreneurs are relying heavily on social media to drive sales, but consumers don’t shop there very often
A new survey said consumers don’t buy on social media, despite the fact that small businesses are trying to reach them there, reports ecommercebytes.
Constant Contact surveyed over 2,000 consumers and small-business leaders and found the two groups often differ about what content, communication methods and online experiences are most valuable.
The survey found that 63% of small businesses were most likely to use social media to promote themselves online, and 24% said it was their most critical marketing channel to drive business during the pandemic.
But while 45% of shoppers said social media was effective at getting their attention, they said they were much more likely to buy following an email or a text. 34% cited email as the most helpful method of communication when considering a purchase, 30% cited text messages, and 20% cited social media.
The survey also found that 40% of consumers were not influenced in purchasing decisions by emails checking on their well-being. Instead, emails with a clear discount code or coupon are most likely to be opened (77%) and lead to purchase (67%).
More Amazon news
Amazon satellite project is a ”$100 billion opportunity”
Amazon plans to launch thousands of Internet satellites Amazon is looking to expand its empire and Morgan Stanley believes Jeff Bezos’ ambitious satellite internet plan may become one of its most lucrative businesses. Called Project Kuiper, Amazon aims to...
Amazon Turns 25 – What Could Its Next 25 Years Look Like?
Robotics, ambient computing and space flights As Amazon celebrates its 25th birthday, robotics, ambient computing and potentially even space flight are some of the trends it could dominate. Amazon was founded 25 years ago by Jeff Bezos in his Seattle-area...
Retailers hope to capitalize on the hostility towards Amazon
Amazon rivals offer help to antitrust investigators Some of the biggest retailers in America have thrown their weight behind antitrust investigations into Amazon and Google. The Retail Industry Leaders Association (RILA), which counts Walmart, Target, and...