Facebook will stop advertisers from targeting minors
Facebook plans to prohibit companies from targeting ads to minors based on their web and app activity, as well as their expressed interests.
Instead, the company will restrict targeting categories for users under 18 to age, gender and location.
The new restrictions, which will apply across Facebook, Instagram and Messenger, will take effect in several weeks, reports Mediapost.com.
Facebook added that it made the move after hearing from advocates that young users “may not be equipped” to decide whether to opt-out of interest-based advertising.
Now, when users turn 18, they will be notified about the targeting options advertisers can use to reach them, and how users can customise the ads they see.
More Amazon news
Instagram vs TikTok: who’s ruling the e-commerce experience?
Instagram vs TikTok: social media e-Commerce marketing Instagram’s Reels feature is one of the fastest products Facebook has ever monetized, and it could be an important factor in fending off TikTok Instagram has become the network of choice for brands to market...
Amazon’s share of the US e-commerce market is expected to surpass 50%
There will be an influx of new sellers on Amazon Amazon will continue to dominate the e-commerce space. After the pandemic struck, the company’s revenue jumped 40% compared to the previous year, reaching $88.9 billion. The COVID-19 pandemic has affected every person...
Amazon paves way for third-party delivery
Amazon will probably have its own airline soon Amazon’s aircraft fleet is going to double in size in the coming months, potentially expanding into an airline and hauling third-party shipments. Amazon’s air cargo fleet is a critical part of the company’s strategy to...