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Facebook report: mobile is quickly becoming the main shopping tool

Facebook has published a new report which looks at how consumer habits have changed as a result of the pandemic, and the key trends that are driving the big shifts in how people find and purchase products, reports Socialmediatoday.

As per Facebook:

“The COVID-19 pandemic has changed how, where and when people shop. Across the world, 81% of consumers say they’ve changed a shopping habit since the start of the pandemic, and 92% say they will continue this new behavior in the long-term.”

Facebook notes that most consumers want personalized recommendations: “Some 69% of global online shoppers feel more personally connected to brands that offer personalized content or deals, and 60% are interested in using a personalized shopping tab to discover tailored content.”

The report also looks at the increasing reliance on mobile connection for shopping, and how people are using their devices to both research and purchase products.

66% of global online shoppers say their mobile device is quickly becoming their most important shopping tool, a shift which has been exacerbated by the pandemic. Which, of course, is no surprise, but many also expect that to become a more embedded, habitual shift, as opposed to a short-term response measure.

That makes your online product listings even more valuable, and important.

You can download Facebook’s full “Evolving Customer Experience” report here.

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