Facebook report: mobile is quickly becoming the main shopping tool
Facebook has published a new report which looks at how consumer habits have changed as a result of the pandemic, and the key trends that are driving the big shifts in how people find and purchase products, reports Socialmediatoday.
As per Facebook:
“The COVID-19 pandemic has changed how, where and when people shop. Across the world, 81% of consumers say they’ve changed a shopping habit since the start of the pandemic, and 92% say they will continue this new behavior in the long-term.”
Facebook notes that most consumers want personalized recommendations: “Some 69% of global online shoppers feel more personally connected to brands that offer personalized content or deals, and 60% are interested in using a personalized shopping tab to discover tailored content.”
The report also looks at the increasing reliance on mobile connection for shopping, and how people are using their devices to both research and purchase products.
66% of global online shoppers say their mobile device is quickly becoming their most important shopping tool, a shift which has been exacerbated by the pandemic. Which, of course, is no surprise, but many also expect that to become a more embedded, habitual shift, as opposed to a short-term response measure.
That makes your online product listings even more valuable, and important.
You can download Facebook’s full “Evolving Customer Experience” report here.
More Amazon news
The Court examines Amazon’s third-party liability
Who's responsible for what you buy on Amazon? The court is to decide Federal judges will determine if Amazon holds responsibility for damages caused by goods sold on Amazon Marketplace. According to CNN, the U.S. Third Court of Appeals in Philadelphia is...
China Coronavirus Update
Chinese companies start to get back to work Monday is the first official day back to work in China after the authorities extended the holidays in attempt to limit the spread of the coronavirus. In some provinces factories gradually start to resume...
China Extends New Year Holidays to Fight Coronavirus
Coronavirus Impact on Shipping from China China has announced the extension of New Year holidays until February 10-14 in order to stop the disease outbreak. In Hubei province businesses are not to reopen until at least February 14, according to People’s...
