European customers are open to live shopping
Live shopping is one of the big e-commerce trends in 2021, writes e-commerce-magazin.de. This format has already become the standard for online shopping in China.
Chinese influencers take customers on a shopping tour via live video and answer their questions via the chat function.
Live shopping offers enormous potential for retailers and brands in the US and Europe as well, allowing customers to interact with the brand and improve shopping experience. This is an important step for a customer-centric strategy and long-term business success.
In a recent survey by Forrester Research, 70% of European customers said they were open to live shopping. But in contrast to the Southeast Asian users, who are mostly young millennials, those interested in Europe are significantly more mature, being 32 – 43 years old. They prefer live-stream videos that take no longer than ten minutes to receive important offers and product information.
More Amazon news
Amazon knows everything about you!
Amazon’s Big New Business Amazon knows where people live, what credit cards they use, how old their children are and even if they have a cold right now According to The New York Times, ads sold by Amazon, once a limited offering at the company, can now be...
Amazon debuts its self-driving delivery robot Scout
Latest development in Amazon’s logistics business The new self-driving delivery robot is the latest development in Amazon’s growing logistics business and the cutest last-mile solution yet According to CNBC, Amazon is launching a new self-driving delivery...
Amazon’s new ad strategy: Free samples from Amazon
Free samples based on what it knows about you “It’s like Amazon’s product recommendations, but real, so you can try, smell, feel and taste the latest products” Amazon is sending shoppers free samples of products as part of the company’s push into advertising, reports...