The reason why Amazon is heavily investing in faster delivery
Amazon shoppers who get same-day delivery are likely to spend and shop more on the e-commerce site compared with shoppers who don’t get same-day delivery.
The survey data, collected by the investment firm RBC Capital, shows why Amazon is heavily investing in shortening delivery time, reports CNBC.
Here are some takeaways from the survey, which covered more than 1,900 people:
Higher spending: 48% of same-day delivery customers said they spend over $800 a year on Amazon, compared with 33% of those without the same-day shipping option.
More frequent purchases: Same-day delivery users also shop more frequently on Amazon, with 77% of them saying they use Amazon at least two to three times a month versus 50% for customers who don’t use same-day delivery.
More loyalty: Same-day delivery shoppers also turn out to have a higher intent to spend on Amazon in the next 12 months, while having a much higher satisfaction rate as well.
“The clear takeaway is that with One-Day and Same-Day Delivery, and Prime Now (1-2 hour delivery), Amazon is creating more convenience and greater selection for shoppers, which enhances the value proposition”, said RBC Capital representative.
More Amazon news
What is Amazon FBA New Selection program?
A no-risk program for new sellers on Amazon Amazon is now offering free storage, free removals, and free return processing for a limited time for new-to-FBA ASINs. On top of that, if you’ve never sold a product using Amazon’s fulfillment services, you can qualify for...
Chinese government is going after Alibaba
China hits Alibaba with record $2.8 billion fine China slapped a record $2.8 billion fine on Alibaba Group Holding Ltd. after an anti-monopoly probe found it abused its market dominance. The Chinese government launched an investigation into Alibaba in December to...
What is fuelling the rise of Chinese sellers on Amazon?
75% of new sellers on Amazon are from China China-based sellers represent 75% of new sellers on Amazon in 2021, according to a report by Marketplace Pulse. This marks a significant increase from 47% in the previous year. While this hasn’t yet impacted the GMV (gross...
