The reason why Amazon is heavily investing in faster delivery
Amazon shoppers who get same-day delivery are likely to spend and shop more on the e-commerce site compared with shoppers who don’t get same-day delivery.
The survey data, collected by the investment firm RBC Capital, shows why Amazon is heavily investing in shortening delivery time, reports CNBC.
Here are some takeaways from the survey, which covered more than 1,900 people:
Higher spending: 48% of same-day delivery customers said they spend over $800 a year on Amazon, compared with 33% of those without the same-day shipping option.
More frequent purchases: Same-day delivery users also shop more frequently on Amazon, with 77% of them saying they use Amazon at least two to three times a month versus 50% for customers who don’t use same-day delivery.
More loyalty: Same-day delivery shoppers also turn out to have a higher intent to spend on Amazon in the next 12 months, while having a much higher satisfaction rate as well.
“The clear takeaway is that with One-Day and Same-Day Delivery, and Prime Now (1-2 hour delivery), Amazon is creating more convenience and greater selection for shoppers, which enhances the value proposition”, said RBC Capital representative.
More Amazon news
Aggressive Amazon tactics to promote its private-label brands
Amazon pushes shoppers to its own brand before clicking ‘buy’Amazon has introduced a new feature that markets its private-label brands right before consumers add rival products to their shopping carts.The Washington Post conducted dozens of product...
Amazon lists thousands of banned and unsafe products
Dangerous products for sale on AmazonThe platform was found to have 4,152 items that were deemed unsafe by federal agencies, labeled misleadingly, or banned by federal regulators by a report from The Wall Street Journal.These listings, many of which were...
Amazon Launches Operations in Israel
Amazon expands to the fast-growing Middle East marketAmazon announced the start of operations in Israel and launched a website encouraging sellers to start deliveries to Israeli customers.Amazon Services website in both Hebrew and English offers local and...
