The reason why Amazon is heavily investing in faster delivery
Amazon shoppers who get same-day delivery are likely to spend and shop more on the e-commerce site compared with shoppers who don’t get same-day delivery.
The survey data, collected by the investment firm RBC Capital, shows why Amazon is heavily investing in shortening delivery time, reports CNBC.
Here are some takeaways from the survey, which covered more than 1,900 people:
Higher spending: 48% of same-day delivery customers said they spend over $800 a year on Amazon, compared with 33% of those without the same-day shipping option.
More frequent purchases: Same-day delivery users also shop more frequently on Amazon, with 77% of them saying they use Amazon at least two to three times a month versus 50% for customers who don’t use same-day delivery.
More loyalty: Same-day delivery shoppers also turn out to have a higher intent to spend on Amazon in the next 12 months, while having a much higher satisfaction rate as well.
“The clear takeaway is that with One-Day and Same-Day Delivery, and Prime Now (1-2 hour delivery), Amazon is creating more convenience and greater selection for shoppers, which enhances the value proposition”, said RBC Capital representative.
More Amazon news
New Amazon Outlet program for FBA sellers
Amazon Outlet program helps to clear overstock items Sellers who use Amazon FBA fulfillment services can now offer their overstock and clearance items on Amazon Outlet. Unlike Amazon Warehouse, where buyers can shop for deals on returns and refurbished...
New Amazon FBA Program helps to avoid getting Out of Stock
“In-stock head start” program makes inbound products available for sale Amazon is opening up a pilot program to allow selling temporarily out-of-stock items immediately, even before the goods arrive at a fulfillment center. The creatively titled In-Stock...
eBay launches its own fulfillment service next year
eBay is planning to take on Amazon eBay has announced plans to launch its own fulfillment service called Managed Delivery, which will provide end-to-end packaging and deliveries to its sellers. The e-commerce giant plans to launch Managed Delivery in the...
