Qr-code as an instrument to promote Private Label product sales
Repeat purchase rate is of utmost importance in e-commerce. Startup Batch comes with a simple yet effective solution: using QR-code on a product to promote sales.
Batch has raised $5 million in seed funding and is already working with numerous products and brands on Shopify, promising their customers “one-tap checkout” when it’s time to re-order an item as long as the retailer has slapped one of Batch’s codes on their items or incorporated the codes directly into their packaging.
So, basically, when you are running out of shampoo or coffee – you simply scan the QR-code on the product and repeat the purchase with just a few clicks.
For the moment, Batch is wholly reliant on Apple’s App Clip technology, but will eventually work on both iOS and Android phones, reports Techcrunch.
At the moment, the platform will work with any Shopify service provider with plans to expand on other e-commerce platforms.
The trend
66% of global online shoppers say their mobile device is quickly becoming their most important tool both for product research and shopping. So, the more you facilitate the process, the more customers you can get as a result.
More Amazon news
Major shutdowns in China due to new COVID outbreaks
Multiple companies in Zhejiang province have suspended operations due to COVID-19 outbreak, halting production of goods from batteries and clothing to textile dyes and plastics. Zhejiang is one of China's biggest and busiest manufacturing hubs. The local government...
Amazon is using sellers as a cash cow
Amazon collects a third of seller revenue A new study claims that Amazon makes far more from fees on its Marketplace platform than even the cash cow known as AWS, reports TechCrunch. According to the report by the Institute for Local Self-Reliance, sellers now give...
Inflation spreads to e-commerce
A recent report by Adobe shows that e-commerce is experiencing many of the same pricing pressures in the broader economy due to supply chain problems, higher shipping and labor costs. Online prices rose 1.9% in October from a year earlier and 0.9% from the previous...
