Walmart appears to be winning more customers
Less shopping is happening on Amazon, and consumers are favoring Walmart, according to a new survey.
The frequency of people buying items on Amazon six times or more per month has dropped to 40% this year from 80% in 2017, according to surveys by First Insight, a retail analytics firm that collects data to help retailers such as Dick’s Sporting Goods, Crocs and Kohl’s make product decisions.
First Insight conducted three consumer surveys of about 1,000 people each in December 2017, September 2018 and last September to compile the results. They included shoppers with and without a Prime membership, reports CNBC.
A majority this year, 55%, said they prefer to shop at Walmart versus Amazon, up from about 47% a year earlier. The percentage of people who favor Amazon has dropped to 45% from about 53% in 2018.
The survey’s findings could be a sign that Walmart’s e-commerce investments are paying off, and Amazon still has its work cut out for it.
More Amazon news
Amazon will let sellers contact customers directly
Amazon is loosening its grip on customers Amazon is testing a new feature for sellers that will let them contact customers directly by email to notify them of things like new product announcements or sales. It’s a major change from Amazon’s current policy, which is to...
What is Amazon FBA New Selection program?
A no-risk program for new sellers on Amazon Amazon is now offering free storage, free removals, and free return processing for a limited time for new-to-FBA ASINs. On top of that, if you’ve never sold a product using Amazon’s fulfillment services, you can qualify for...
Chinese government is going after Alibaba
China hits Alibaba with record $2.8 billion fine China slapped a record $2.8 billion fine on Alibaba Group Holding Ltd. after an anti-monopoly probe found it abused its market dominance. The Chinese government launched an investigation into Alibaba in December to...