Walmart appears to be winning more customers
Less shopping is happening on Amazon, and consumers are favoring Walmart, according to a new survey.
The frequency of people buying items on Amazon six times or more per month has dropped to 40% this year from 80% in 2017, according to surveys by First Insight, a retail analytics firm that collects data to help retailers such as Dick’s Sporting Goods, Crocs and Kohl’s make product decisions.
First Insight conducted three consumer surveys of about 1,000 people each in December 2017, September 2018 and last September to compile the results. They included shoppers with and without a Prime membership, reports CNBC.
A majority this year, 55%, said they prefer to shop at Walmart versus Amazon, up from about 47% a year earlier. The percentage of people who favor Amazon has dropped to 45% from about 53% in 2018.
The survey’s findings could be a sign that Walmart’s e-commerce investments are paying off, and Amazon still has its work cut out for it.
More Amazon news
Amazon lists thousands of banned and unsafe products
Dangerous products for sale on AmazonThe platform was found to have 4,152 items that were deemed unsafe by federal agencies, labeled misleadingly, or banned by federal regulators by a report from The Wall Street Journal.These listings, many of which were...
Amazon Launches Operations in Israel
Amazon expands to the fast-growing Middle East marketAmazon announced the start of operations in Israel and launched a website encouraging sellers to start deliveries to Israeli customers.Amazon Services website in both Hebrew and English offers local and...
Amazon Will Invest $15 Billion in Third-Party Sellers
Amazon invests in new tools to help sellers grow their businessThis year Amazon is going to invest $15 billion in new tools, services and programs designed to assist its third-party sellers.Since the start of 2019, Amazon has launched 150 tools and...
