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Influencers are the key to Generation Z’s heart

Influencers are the key to Generation Z’s heart

Influencers are the way to reach and engage Gen-Z shoppers Generation Z accounts for more than 40 percent of consumers in the U.S. With a collective annual spending power estimated at $143 billion, this group is projected to be the largest consumer population in the...

Amazon has launched a Brand Referral Bonus program

Amazon has launched a Brand Referral Bonus program

Amazon entices brands to drive more traffic to their listings with Brand Referral Bonus program Amazon has launched a Brand Referral Bonus program to reward brands for driving sales on its marketplace. It gives participating brands an average 10% credit on sales...

4 ways to drive external traffic to your Amazon listing

4 ways to drive external traffic to your Amazon listing

How to grow your Amazon sales with external traffic As the competition on Amazon and sponsored ad costs continue to increase, it makes sense to look for ways to drive external traffic to your listings. Outside Amazon, external traffic sources can help you build a...

Facebook publishes new report on the evolution of eCommerce

Facebook publishes new report on the evolution of eCommerce

Facebook report: mobile is quickly becoming the main shopping tool Facebook has published a new report which looks at how consumer habits have changed as a result of the pandemic, and the key trends that are driving the big shifts in how people find and purchase...

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