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Amazon is testing a new “Top Brand” badge
What does Amazon’s “Top Brand” badge actually mean? Amazon is testing a new signifier, called “Top Brand”. But no one seems to know what, exactly, a “Top Brand” is, and Amazon won’t say. According to Business Insider, companies do not pay to receive the...
How does the Amazon Buy Box algorithm work?
7 key factors to win Amazon Buy Box There is no definitive calculation given to show exactly how the Buy Box winner is determined, but there are some suggestions given by Amazon directly. The Buy Box algorithm depends on the following key factors:...
Amazon Uses a Twitter Army of Employees to Fight Criticism
Amazon 'ambassadors' defend working conditions at warehouses A group of Amazon employees known as “FC ambassadors” began tweeting again about how great it is to work at Amazon. When the ambassadors see others on social media discussing the brutal working...
Signing a contract with Chinese suppliers
What should sellers be aware of? While drawing up a contract with Chinese suppliers it is very important to state detailed product characteristics and quality control parameters. Most of Chinese suppliers have their own quality control team. However, you can hardly...
US Senators want to know how the “Amazon’s Choice” badge works
Senators ask Jeff Bezos to explain how Amazon recommends products Two high-profile Senate Democrats are asking Amazon for answers about its “Amazon’s Choice” badge, as it could be deceiving consumers into buying “inferior” products. In a letter to Amazon...