Get Feedback and Reviews

Getting feedback is a good way to promote listings on Amazon

Considering that about 88% of Amazon customers say that they trust online reviews as much as personal conditions, you can’t afford to ignore feedback and reviews

So, what can you do to get them? Email follow-up.

Sellers are allowed to send follow up emails to customers related to a specific order, and there are several automated services available that can help you manage this process. But it is not allowed to:

• send emails with marketing or promotional messages;
• have links to other websites;
• demand, ask for, or incentivise positive reviews.

You can, however, send a few emails confirming you have received an order, and also following up on an order requesting them to leave feedback.

We would recommend sending no more than 2 emails: one during the order confirmation and one a few weeks after the product was received. Avoid making your emails feel too ‘spammy’ or aggressive, and give customers an outlet to share negative feedback directly with you prior to writing a negative review.