Amazon clarifies its policy on rebates, coupons and other incentives offered outside the platform
Amazon is cracking down on sellers who engage in practices that violate its Seller Code of Conduct, including the use of two-step URLs, funnels, and treasure hunts, reports Ecommercebytes.
Official announcement on Seller Central says that driving customer discovery and conversion through rebates, coupons, and other marketing incentives offered outside Amazon violates Seller Code of Conduct.
“A service by any name that’s intended to artificially boost search ranking or portray a discounted sale as full-price, is a violation,” Amazon stated.
Amazon specifically pointed out that any artificial manipulation to boost products’ search ranking is also considered as a violation, including “two-step URLs”, “super URLs”, “funnels”, “treasure hunts”, “search-find-buy”. Sellers who may not have understood this policy previously should end these practices immediately, or face the consequences.
More Amazon news
New Communication Guidelines for Amazon buyer-seller messages
Amazon Communication Policy update: What sellers need to know? Amazon has recently updated its Communication Guidelines. Sellers are required to follow them for any communication with buyers. You can see the full details here. What does this mean for Amazon sellers in...
Amazon Early Black Friday Deals start 26th October 2020
Amazon Black Friday Deals submission deadlines This year Amazon will be running three weeks for Early Black Friday Deals starting at the end of October, followed by Black Friday and Cyber Monday at the end of November. Early Black Friday Deals will be available to ALL...
Amazon may face strict liability for defective products it sells
Amazon to be held liable for defective third-party products California appeals court subjected Amazon to strict liability for defective products sold by third parties on its marketplace. The case was filed by Amazon customer Angela Bolger who purchased a replacement...