Amazon clarifies its policy on rebates, coupons and other incentives offered outside the platform
Amazon is cracking down on sellers who engage in practices that violate its Seller Code of Conduct, including the use of two-step URLs, funnels, and treasure hunts, reports Ecommercebytes.
Official announcement on Seller Central says that driving customer discovery and conversion through rebates, coupons, and other marketing incentives offered outside Amazon violates Seller Code of Conduct.
“A service by any name that’s intended to artificially boost search ranking or portray a discounted sale as full-price, is a violation,” Amazon stated.
Amazon specifically pointed out that any artificial manipulation to boost products’ search ranking is also considered as a violation, including “two-step URLs”, “super URLs”, “funnels”, “treasure hunts”, “search-find-buy”. Sellers who may not have understood this policy previously should end these practices immediately, or face the consequences.
More Amazon news
The ways to keep the Amazon business in 2020
Business on Amazon in view of the current situation Amazon sellers will need to make some drastic changes to ensure the survival of their business On March 17, Amazon announced it would freeze non-essential FBA shipments from its third-party sellers. The...
Shipments from China to Amazon during coronavirus outbreak
Amazon is limiting shipments to certain types of productsAmazon is suspending all shipments other than medical supplies, household staples and other high-demand products amid coronavirus crisis. Amazon is prioritizing goods in baby, health and household,...
Amazon launches full online store in the Netherlands
Amazon launches dedicated Dutch service Amazon has launched its new Dutch website Amazon.nl, with a range of more than 100 million products. Amazon previously used its Dutch site only for the sale of e-books, reports BrusselsTimes.com. The new site will...