New Amazon tools for sellers
After facing criticism for allegedly copying popular products and manipulating search results, Amazon has announced new tools to help sellers identify promising product areas and understand search results.
- Product Opportunity Explorer provides third-party sellers with detailed insights into what customers are searching for, clicking on, and buying, as well as sales history, pricing trends, and more, reports Businesswire. Amazon is testing Product Opportunity Explorer in a beta program through the end of the year and will expand the tool to all sellers throughout 2022.
- Marketplace Product Guidance helps sellers determine which of their products they should offer internationally. The program is available now and open to all U.S. sellers.
- Global Listing enables sellers to list products on Amazon once and sell globally. Instead of managing products separately across Amazon’s stores, sellers can now replicate their product listings in multiple international stores with just a few clicks. Amazon is currently testing the feature in beta and will open it to all U.S. sellers in early 2022, writes Businesswire.
Also, Amazon CEO Andy Jassy said that the implications of U.S. antitrust legislation could jeopardize the ability of third parties to sell on its platform, reports Geekwire.
“I’d be a little concerned, and I would pay attention to it,” Jassy said during an online event hosted by Amazon for third-party sellers — attempting to marshal support from the same partners that lawmakers contend need to be protected from the company’s tactics.
Bloomberg notes that the marketplace is both Amazon’s defense against prospective regulation, as well as the source of all those horror stories spurring lawmakers and regulators to act in the first place.
More Amazon news
One-day shipping makes Amazon shoppers spend more
The reason why Amazon is heavily investing in faster delivery Amazon shoppers who get same-day delivery are likely to spend and shop more on the e-commerce site compared with shoppers who don’t get same-day delivery. The survey data, collected by the...
Four standout business tips from Jeff Bezos
Jeff Bezos addresses the audience at the Amazon re:MARS conferenceAmazon CEO Jeff Bezos talked about a range of subjects at the re:MARS conference, but he seemed most excited when asked for simple business advice.Here are five of his standout quotes from...
Amazon plans to begin drone deliveries “within months”
Amazon Reveals Its Latest Delivery Drone Design Amazon claims the deliveries will begin in the next few months with a new drone that combines the behavior of a plane with that of a helicopter. According to CNN, Amazon claims the deliveries will begin in...