+86 15546883080 (China mainland) +852 6554 1700 (Hong Kong)  [email protected]

Amazon reputation takes a plunge

Amazon is dealing with a tsunami of online buying and shipping since the pandemic lockdown started and it continues to grow. Fulfillment centers are overloaded, causing shipments losses and delivery delays.

Amazon has added more than 400,000 employees to its workforce since the beginning of the pandemic, and is now looking for 75,000 new employees throughout the country to cope with this situation.

Despite all these efforts, Amazon’s reputation among consumers continues to decline, according to new rankings from Axios/Harris 100 poll.  Amazon, which stood at No. 1 the first two years of the survey (2017-2018), gradually dipped to 2, 3 and now 10.

Another recent survey from Sitecore found that 30% of consumers even feel guilty after shopping on Amazon, mainly due to environmental issues and working conditions at Amazon fulfillment centers.

But the funny thing is that a guilty conscience is not enough to stop them coming back to Amazon for price and convenience. Over 68% of those surveyed are members of Amazon Prime. 54% say they typically go to Amazon first when shopping online, before checking search engine results.

Old habits die hard.

More Amazon news

Amazon will increase FBA fees in January 2022

Amazon will increase FBA fees in January 2022

Amazon hits sellers with fee increases in 2022 Amazon has announced its plans to increase FBA fees starting from January 18, 2022. The company justified the fee increases by claiming that it had doubled its US fulfillment capacity since the start of the pandemic,...

read more
Nearly half of product searches start on Amazon and Ebay

Nearly half of product searches start on Amazon and Ebay

Brand loyalty becomes less important to consumers Marketplaces are now a starting point in 44 percent of all product searches. This is more than twice the number of searches in search engines. In 44% of all product research, marketplaces like Amazon and eBay are the...

read more
Amazon against shadowy marketing practices

Amazon against shadowy marketing practices

Amazon clarifies its policy on rebates, coupons and other incentives offered outside the platform Amazon is cracking down on sellers who engage in practices that violate its Seller Code of Conduct, including the use of two-step URLs, funnels, and treasure hunts,...

read more