Amazon reputation takes a plunge
Amazon is dealing with a tsunami of online buying and shipping since the pandemic lockdown started and it continues to grow. Fulfillment centers are overloaded, causing shipments losses and delivery delays.
Amazon has added more than 400,000 employees to its workforce since the beginning of the pandemic, and is now looking for 75,000 new employees throughout the country to cope with this situation.
Despite all these efforts, Amazon’s reputation among consumers continues to decline, according to new rankings from Axios/Harris 100 poll. Amazon, which stood at No. 1 the first two years of the survey (2017-2018), gradually dipped to 2, 3 and now 10.
Another recent survey from Sitecore found that 30% of consumers even feel guilty after shopping on Amazon, mainly due to environmental issues and working conditions at Amazon fulfillment centers.
But the funny thing is that a guilty conscience is not enough to stop them coming back to Amazon for price and convenience. Over 68% of those surveyed are members of Amazon Prime. 54% say they typically go to Amazon first when shopping online, before checking search engine results.
Old habits die hard.
More Amazon news
Alibaba is expanding its operations in Europe
Alibaba plans to compete with Amazon in Europe Alibaba is investing further in Europe to compete with Amazon for the European Union’s exploding e-commerce market. Alibaba remained among the top three online sellers of consumer goods in eastern Europe last year,...
Amazon responds to criticism and launches new tools for sellers
New Amazon tools for sellers After facing criticism for allegedly copying popular products and manipulating search results, Amazon has announced new tools to help sellers identify promising product areas and understand search results. Product Opportunity Explorer...
New antitrust bill to stop Amazon from harming third-party sellers
US senators against Amazon A bipartisan group of senators in the US has announced plans to introduce a new antitrust bill that could reshape Amazon and other online marketplaces. The proposed bill would prohibit platforms from requiring companies operating on their...
