Amazon reputation takes a plunge
Amazon is dealing with a tsunami of online buying and shipping since the pandemic lockdown started and it continues to grow. Fulfillment centers are overloaded, causing shipments losses and delivery delays.
Amazon has added more than 400,000 employees to its workforce since the beginning of the pandemic, and is now looking for 75,000 new employees throughout the country to cope with this situation.
Despite all these efforts, Amazon’s reputation among consumers continues to decline, according to new rankings from Axios/Harris 100 poll. Amazon, which stood at No. 1 the first two years of the survey (2017-2018), gradually dipped to 2, 3 and now 10.
Another recent survey from Sitecore found that 30% of consumers even feel guilty after shopping on Amazon, mainly due to environmental issues and working conditions at Amazon fulfillment centers.
But the funny thing is that a guilty conscience is not enough to stop them coming back to Amazon for price and convenience. Over 68% of those surveyed are members of Amazon Prime. 54% say they typically go to Amazon first when shopping online, before checking search engine results.
Old habits die hard.
More Amazon news
New antitrust bill to stop Amazon from harming third-party sellers
US senators against Amazon A bipartisan group of senators in the US has announced plans to introduce a new antitrust bill that could reshape Amazon and other online marketplaces. The proposed bill would prohibit platforms from requiring companies operating on their...
Amazon got caught copying products and manipulating search results
Amazon got caught cheating? Amazon has been repeatedly accused of copying third-party sellers’ products and then manipulating the search results to favor Amazon’s own brands. The company has denied the accusations. Reuters got access to internal Amazon documents...
China energy crisis wreaks havoc in the manufacturing sector
China in the dark Factories in China's busiest manufacturing provinces have been ordered to suspend production for up to a week or even longer, prompting concern global supplies of goods might be disrupted. China is in the midst of an energy crisis that has turned...