Amazon invests in new tools to help sellers grow their business

This year Amazon is going to invest $15 billion in new tools, services and programs designed to assist its third-party sellers.

Since the start of 2019, Amazon has launched 150 tools and services to help marketplace vendors grow their sales on Amazon, the ecommerce giant said in the press release.

Some of the recently released tools include initiatives such as Seller University, which is an online portal for sellers to learn how to better set up their Amazon marketplace pages, follow laws and regulations for certain products and how to grow their business using Amazon, reports digitalcommerce360.com.

Tools like Sold by Amazon help sellers manage the pricing of their products in Amazon’s stores, while fulfillment tools like Target Inventory Levels allow sellers to better manage their Fulfillment by Amazon (FBA) inventory and, in turn, increase sales,

In addition to tools and services, investments go towards programs such as Amazon Storefronts, Amazon Handmade, Amazon Launchpad, Amazon Business, Fulfillment by Amazon, Amazon Global Selling, Merch by Amazon, writes esellercafe.com.

“Small and medium-sized businesses are the lifeblood of the economy, and we are committed to empowering them. Ultimately, our success depends on their success”, said Nicholas Denissen, Amazon vice president of small business.

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