LIVE product showcase by Amazon
Live-streaming videos can drive sales, allow a brand to interact with their customers in real time and reach more shoppers
Amazon recently launched a streaming channel Amazon Live, reports Engadget. The new channel encompasses a variety of shows that showcase products ranging from technology to household items. There are some shows with dedicated hosts, but some are run by the brands themselves.
Interaction plays a large role. You can ask hosts questions much like you would through an app like Instagram, whether you’re on the web or using the Amazon mobile app. The brands themselves, meanwhile, have access to a new (and currently iOS-only) Live Creator app to broadcast, chat and track the success of their shows.
It currently has a limited reach. Companies have to be US Professional Sellers who’ve signed up for the Amazon Brand Registry. It explicitly forbids livestreams from Hong Kong and mainland China.
On the website detailing Amazon Live, Amazon touts how live-streaming video can drive sales, allow a brand to interact with their customers in real time — including through chat during the live stream — and reach more shoppers, writes TechCrunch.
More Amazon news
Amazon AI automatically fires low productivity workers
Amazon workers are supervised by AI If the system determines the employee is failing to meet production targets, it can automatically issue warnings and terminate contracts without a supervisor's intervention Documents obtained by The Verge show how...
Amazon will have “multibillion-dollar failures”
Size of failures at Amazon will be bigger along with growth Jeff Bezos warns that Amazon will “occasionally have multibillion-dollar failures” in his annual letter to shareholders Jeff Bezos in his annual letter to shareholders said that Amazon will be...
Amazon will provide broadband internet from Space
Amazon plans to build a satellite network for high-speed internet Amazon is planning to build a network of more than 3,000 satellites federal filings reveal, in an ambitious attempt to provide global internet access. Known as Project Kuiper, the move...