75% of new sellers on Amazon are from China
China-based sellers represent 75% of new sellers on Amazon in 2021, according to a report by Marketplace Pulse. This marks a significant increase from 47% in the previous year.
While this hasn’t yet impacted the GMV (gross merchandise volume) market share – domestic sellers are still responsible for most of the total sales – it is a trend that has been accelerating for years.
Amazon is the most efficient direct-to-consumer platform for Chinese brands to reach U.S. and European shoppers, writes Ecommercetimes. With both pricing and product offerings they create a serious challenge for domestic sellers and especially manufacturers.
On the other hand, lack of knowledge in some of the key areas, such as understanding of local preferences, creation of appealing listings and promotion techniques prevent Chinese sellers to take the upper hand in the competition.
One thing the Chinese are particularly good at is bringing products to market at lightning speeds due to Shanzhai business model. Generally speaking, launching a new product in the U.S. can take anywhere from six months to two years, but Chinese sellers can bring a product to market in less than 90 days.
Because of such quick speed to market, Chinese sellers will continue to impact the Amazon ecosystem solely through the sheer number of products being sold on the platform.
More Amazon news
Why Did Amazon Block Sellers From Using FedEx?
Here's Why Amazon Won't Let Third-Party Sellers Ship with FedEx Earlier this week, Amazon announced that sellers on its site will not be permitted to use FedEx for deliveries to Amazon Prime customers. The Wall Street Journal reported a “decline in...
Amazon logistics keeps growing rapidly
Amazon is already delivering half of its packages Amazon has been steadily growing its logistics operations, and it now delivers more than half of all packages in the US, according to Morgan Stanley It means Amazon, which now operates its own freighters...
New Australian Amazon Fulfillment Center in Perth
New Amazon Fulfillment Center in Australia Opening of the new Fulfillment center in Australia is significant for merchants looking to use Amazon FBA in this country Amazon has opened a new fulfillment center in Perth on the Western coast of Australia. The facility...
