75% of new sellers on Amazon are from China
China-based sellers represent 75% of new sellers on Amazon in 2021, according to a report by Marketplace Pulse. This marks a significant increase from 47% in the previous year.
While this hasn’t yet impacted the GMV (gross merchandise volume) market share – domestic sellers are still responsible for most of the total sales – it is a trend that has been accelerating for years.
Amazon is the most efficient direct-to-consumer platform for Chinese brands to reach U.S. and European shoppers, writes Ecommercetimes. With both pricing and product offerings they create a serious challenge for domestic sellers and especially manufacturers.
On the other hand, lack of knowledge in some of the key areas, such as understanding of local preferences, creation of appealing listings and promotion techniques prevent Chinese sellers to take the upper hand in the competition.
One thing the Chinese are particularly good at is bringing products to market at lightning speeds due to Shanzhai business model. Generally speaking, launching a new product in the U.S. can take anywhere from six months to two years, but Chinese sellers can bring a product to market in less than 90 days.
Because of such quick speed to market, Chinese sellers will continue to impact the Amazon ecosystem solely through the sheer number of products being sold on the platform.
More Amazon news
Amazon has launched a Brand Referral Bonus program
Amazon entices brands to drive more traffic to their listings with Brand Referral Bonus program Amazon has launched a Brand Referral Bonus program to reward brands for driving sales on its marketplace. It gives participating brands an average 10% credit on sales...
Boost repeat purchase rate of your Private Label product with QR-codes
Qr-code as an instrument to promote Private Label product sales Repeat purchase rate is of utmost importance in e-commerce. Startup Batch comes with a simple yet effective solution: using QR-code on a product to promote sales. Batch has raised $5 million in seed...
Facebook publishes new report on the evolution of eCommerce
Facebook report: mobile is quickly becoming the main shopping tool Facebook has published a new report which looks at how consumer habits have changed as a result of the pandemic, and the key trends that are driving the big shifts in how people find and purchase...
